Nag Champa: Part 2
Julian Noyce Julian Noyce

Nag Champa: Part 2

To understand Nag Champa is to understand champaca — and the champaca flower is extraordinary.

Known in English as the joy perfume tree (a name associated with Jean Patou’s legendary Joy perfume), Magnolia champaca produces small, golden-orange blossoms with an aroma perfumers describe as intensely floral, creamy, and indolic . . .

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Nag Champa: Part 1
Julian Noyce Julian Noyce

Nag Champa: Part 1

There is a reasonable chance that Nag Champa was the first Indian incense you ever smelled. It has a quality that tends to leave an impression.

And yet, for all its familiarity and ubiquity in the West, Nag Champa is one of the most misunderstood incenses in the world . . .

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Why we avoid terms like “temple-grade”
Julian Noyce Julian Noyce

Why we avoid terms like “temple-grade”

From time to time, you may come across incense described as “temple-grade”. It’s a phrase that sounds reassuring — suggestive of something rarefied, traditional, perhaps even sacred.

In practice, it isn’t a term you would encounter in India. Incense there is not classified in this way . . .

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The Thought and Philosophy Behind Malaan Gaudhoop
Julian Noyce Julian Noyce

The Thought and Philosophy Behind Malaan Gaudhoop

Today, fragrance for spaces is widely expressed through reed diffusers, room sprays, fragrance gels and electronic diffusers. Many established fragrance houses offer these products in beautifully designed formats . . .

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Where do I start …?
Julian Noyce Julian Noyce

Where do I start …?

The world of Indian incense can feel a little intimidating at first. There is simply so much of it — so many names, regions, traditions and fragrances — that knowing where to begin can feel oddly difficult.

I often think of it like hearing a jazz record for the first time. You might love what you hear, but . . .

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