True Vrindavan is a small collection of hand-rolled incense made in and around the temple town of Vrindavan. Each variety is built on a common traditional base, yet each expresses a distinct, vibrant character.

The collection grew from a family tradition that began just over forty years ago, when the founder of a specialist attar and perfume shop started rolling agarbatti by hand at home. Today, production continues through a network of small, home-based makers in Vrindavan and the surrounding villages. The result is a coherent range of seven hand-rolled incense with a recognisable signature: a warm resin and almond-like fragrance with subtle animalic undertones.

Found by us

True Vrindavan grew out of a small discovery in Vrindavan: a family-made range of hand-rolled incense that felt unusually coherent and distinctive. Each fragrance had its own character, yet all shared a recognisable background accord. This collection ranks among our very favourite incense.